Hello and welcome to the ZimmCast. In this edition of the ZimmCast, Cindy and I share a couple of feature interviews we did recently on new innovations in communications and research. First, Cindy talked with Frances Hayes, Communications Specialist for the Daugherty Water for Food Global Institute at the University of Nebraska, about how they have adapted their communications strategy …
ZimmCast 658 – St. Louis Agribusiness Impact
Hello and welcome to the ZimmCast. This episode is about agriculture’s economic impact on a very urban region, specifically St. Louis. The St. Louis Agribusiness Club just announced the results of their Agricultural Economic Impact Study on the St. Louis Region. This study has been conducted every five years since the first one was conducted in 2004. To talk about …
ZimmCast 657 – 2020 Hunting John Deere Gator Style
Hello and welcome to the ZimmCast. This is an exciting time for deer hunters. The season is about to get started for those of us who hunt in Georgia. So, preparations are being made for a great opening day at the Crystal Pig Hunt Club. My preparation includes getting to test drive a new John Deere Gator XUV855M S4. This …
ZimmCast 656 – Virtual ASTA CSS and Seed Expo
Hello and welcome to the ZimmCast. This week, we check in with the American Seed Trade Association to see how they have adapted to the reality of a virtual world and taken its annual conferences to a new level. Founded in 1883, ASTA is one of the oldest trade organizations in the United States and they conduct four regular events …
ZimmCast 655 – Agri-Pulse September Virtual Event
Hello and welcome to the ZimmCast. Agri-Pulse is calling this month a “September to Remember” with a total of four virtual or semi-virtual events they are hosting – that’s about 24 hours of content! Those events include: 2020 Virtual Food & Ag Policy Summit West – September 9, 9:00 am – 5:00 pm Pacific Time 2020 Ag & Food Policy …
ZimmCast 654 – #FJFieldDays and DWFI Podcast
Hello and welcome to the ZimmCast. This week I had the opportunity to fly for the first time in over 5 1/2 months to put the Golden ZimmComm Microphone to work at a farm event. Thank you Farm Journal for having me help with your Farm Journal Field Days event which included on-farm activities as well as a significant virtual …
ZimmCast 651 – NCBA Virtual Newsroom and More
Hello and welcome to the ZimmCast, featuring weekly interviews with agribusiness industry leaders and all about what’s new, with a focus on agricultural marketing. In this week’s program you’ll hear from Marvin Kokes, Senior VP of Corporate Relations, NCBA. We talk about this week’s Cattle Industry Summer Business Meeting and the virtual ag newsroom we created on AgNewsWire. From there …
ZimmCast 470 – Preview of Virtual Agri-Marketing Conference
Hello and welcome to the ZimmCast, featuring weekly interviews with agribusiness industry leaders and all about what’s new, with a focus on agricultural marketing. This week’s program provides a preview of the National Agri-Marketing Association’s Virtual Agri-Marketing Conference which will be held August 11-13. Conference Chair Rebecca Ivey, Case IH, gives us a preview of the program. Hear from several …
ZimmCast 469 – Looking Ahead to the Ag Media Summit
Hello and welcome to the ZimmCast, featuring weekly interviews with agribusiness industry leaders and all about what’s new, with a focus on agricultural marketing. In this week’s episode I talk with Chris Clayton, Ag Policy Editor, DTN/The Progressive Farmer, who is the Steering Committee Chair for Ag Media Summit. The event was postponed to November 14-18 in Kansas City. The …
ZimmCast 468 – Talking with Trent Loos
Hello and welcome to the ZimmCast, featuring weekly interviews with agribusiness industry leaders and all about what’s new, with a focus on agricultural marketing. This week we’re going to hear from someone whose goal is to bridge rural and urban America. You probably have heard of him. Maybe you haven’t. But in this week’s program I’m sharing a conversation with …
ZimmCast 647 – AAEA Celebrating 100 Years
In this week’s program I’m sharing a conversation with Gil Gullickson, Crops Technology Editor for Successful Farming magazine/Agriculture.com. We talk about the 100 year celebration of the AAEA, The Agricultural Communicators Network. We also talk about this year’s Ag Media Summit which has been moved to November. Listen to the ZimmCast here: Subscribe to the ZimmCast in: iTunes Google Play …
ZimmCast 646 – The Alltech ONE Virtual Experience
This program provides a wrap-up of the Alltech ONE Virtual Experience, including an interview with Dr. Mark Lyons, Alltech President/CEO, who provides a summary of how the event unfolded and some key takeaways. I also share my interview with event keynoter, Dr. Frank Mitloehner, UC-Davis, who spoke on Clearing the Air: Debunking the Myths of Agriculture. Listen to the ZimmCast …
ZimmCast 645 – AgCareers in a COVID-19 World
This episode features a conversation with Erika Osmundson, Director of Marketing and Communications, AgCareers.com, about how the pandemic situation has affected job seekers and ag companies looking for employees. She shares some information from industry surveys they have conducted. Listen to the ZimmCast here: Subscribe to the ZimmCast in: iTunes Google Play Stitcher Spotify Your favorite rss reader/browser
ZimmCast 644 – COVID-19 Impacts on Ag Comm Groups Part 2
This week’s program is part two of a series featuring conversations with the leadership of agricultural media and marketing associations. This week I’m sharing conversations with Samantha Kilgore, AAEA, The Ag Communicators Network, Lindsay Graber Runft, Livestock Publications Council and Kristy Mach/John Blue, Agricultural Relations Council. Each of these organizations has had to cancel or postpone important annual events and …
ZimmCast 643 – COVID-19 Impacts on Ag Communications
This edition of the ZimmCast is part one of at least two that feature conversations with the leadership of agricultural media and marketing associations. This week I’m sharing conversations with Jenny Pickett of the National Agri-Marketing Association (NAMA), Tom Brand with the National Association of Farm Broadcasting, and Hugh Maynard of the International Federation of Agricultural Journalists/Canadian Farm Writers. Each …