The U.S. Farmers and Ranchers Alliance (USFRA) recently completed an extensive research project that dug into consumer perceptions about sustainability, and the findings may help producers continue to break through communication barriers and effectively get their story out to the increasingly disconnected consuming public according to Paul Spooner, manager of affiliate and ag communications for USFRA. Spooner sat down with …
I AM USFRA Features Dairy Farmer Carla Wardin
Carla Wardin is a busy mother of three boys and a 6th generation dairy farmer with her husband in Michigan. She’s also one of the Faces of Farming and Ranching for the U.S. Farmers and Ranchers Alliance (USFRA) and this week’s featured farmer in the “I AM USFRA” weekly podcast. She discusses her “faces” role (the part she likes best …
Gene Stoel Shares Why “I AM USFRA”
Third generation Minnesota farmer Gene Stoel has served on the board of the U.S. Farmers and Ranchers Alliance (USFRA) for three years now and he considers it time well spent for him representing his family and his fellow farmers. He shares why he is “I AM USFRA” in this week’s podcast. “To me it’s very important to tell people what …
I AM USFRA Features Brad Greenway
The latest edition of I AM USFRA features Brad Greenway of Mitchell, South Dakota who owns a wean-to-finish operation that markets 6,400 hogs annually. He also raises corn, soybeans, wheat and alfalfa on 1,700 acres, and is proud to be able to serve as vice chairman of the U.S. Farmers and Ranchers Alliance (USFRA) to represent the National Pork Board. …
Lisa Lunz Feature of I AM USFRA
This week I AM USFRA features Lisa Lunz of Nebraska who has been on the board of the U.S. Farmers and Ranchers Alliance (USFRA) from its inception, and she has been pleased to see how the organization has grown to have a significant influence on conversations about food across the country. “USFRA’s mission is to develop trust in modern day …
Monsanto Feature of I AM USFRA
It’s pretty safe to say that no company or sector of the agriculture industry has been the target of more misinformation than Monsanto, mainly for their development of what could arguably be the greatest scientific achievement for feeding the world in history – genetically modified crops. Getting factual information to consumers about the agriculture industry is the reason Monsanto was …
I AM USFRA Features Poultry & Eggs
The latest I Am USFRA features the poultry and eggs. The industry as been the target of animal rights advocates and others who have tried to damage the image of their products in the eyes of consumers. That’s why the U.S. Poultry and Egg Association (USPOULTRY) was one of the founding organizations for the U.S. Farmers and Ranchers Alliance (USFRA), …
Latest ‘I AM USFRA’ Highlights Corn Farmers
This week’s edition of I AM USFRA highlights corn farmers and features National Corn Growers Association, a founding USFRA member, CEO Chris Novak. Novak is very proud of the many successful initiatives that USFRA has developed in a very short time and pointed to one just recently that took almost 37,000 students on a virtual agricultural field trip. “It also …
Jeanette Merritt – I AM USFRA
In this week’s I AM USFRA, Cindy Zimmerman speaks with Jeanette Merritt. A wife and mother of three, the 4th generation Indiana hog and soybean farmer is a Purdue University graduate who serves Hoosier State agriculture in a variety of ways as including as the Director of Checkoff Programs for Indiana Pork. She also sits on the board of the …
I am USFRA – Dawn Caldwell
Dawn Caldwell is a very busy woman. Besides helping to run her family’s cow-calf operation in north central Kansas, not far from where they live in Clay County, Nebraska, the wife and mother of two works as head of governmental affairs for the Aurora Cooperative. In addition, she serves on the board of the Federation of State Beef Councils, and …
I AM USFRA – John Deere
John Deere was one of the first companies to become a member of the U.S. Farmers and Ranchers Alliance (USFRA) Premier Partner Advisory Group (PPAG) back in 2011 and they continue to provide strong support for the organization. Deere Director of Industry Relations Chuck Studer serves on the board of USFRA and in this interview from National Ag Day he …
New Series Launch: I AM USFRA
A new audio series has kicked off on AgWired called “I AM USFRA“. USFRA consists of nearly 100 agricultural organizations and agribusiness partners and the goal of I AM USFRA is to learn about those partners and why they support this coalition. To learn who USFRA is, we start at the top with chairwoman Nancy Kavazanjian who represents the United …
USFRA Announces New Foundation
The U.S. Farmers and Ranchers Alliance (USFRA) has launched a new foundation with a mission of furthering agricultural education and understanding of agriculture among America’s consumers including young people and millennials. The U.S. Farming and Ranching Foundation (USFRF) is the result of a collaborative effort led by the agriculture and food industry to expand the dialogue with consumers regarding food …
USFRA Press Call on Subway Antibiotics Announcement
This morning the U.S. Farmers and Ranchers Alliance held a conference call with media to discuss recent Subway antibiotics announcement. The call features Thomas Titus, an Illinois swine and crop farmer from Elkhart, Illinois. Titus will discuss his concerns and the potential impact on farmers and ranchers nationwide with the recent announcement by the Subway franchise food chain, which confirmed …
John Wildin Wins USFRA’s I AM FARMLAND Gator
When Hutchinson, Kansas native John Wildin put his entry form into the I Am FARMLAND sweepstakes box during the National Cattlemen’s Beef Association convention this past February, he never dreamed he would win a John Deere Gator. The promotion was the brainchild of the U.S. Farmers and Ranchers Alliance (USFRA) to help create awareness about the documentary FARMLAND and encourage …