When Hutchinson, Kansas native John Wildin put his entry form into the I Am FARMLAND sweepstakes box during the National Cattlemen’s Beef Association convention this past February, he never dreamed he would win a John Deere Gator. The promotion was the brainchild of the U.S. Farmers and Ranchers Alliance (USFRA) to help create awareness about the documentary FARMLAND and encourage the agriculture community to help bring the film to consumers across the country. To draw people into USFRA’s booths, John Deere, a long-time USFRA supporter, donated a coveted Gator. It worked. Thousands of people at agricultural trade shows across the country not only entered to win but have since viewed and purchased copies of the documentary.
Click here to download the news release.
Click here to download photos of the event.
Special thanks to Kylene Scott with High Plains Journal for sharing photos and the video.
Audio clips:John Wildin on Winning John Wildin on the John Deere Gator John Wildin on FARMLAND Chuck Studer on I Am FARMLAND Sweepstakes Chuck Studer on FARMLAND Chuck Studer on Supporting USFRA Chuck Studer on Supporting USFRA