Iteris & F4F Agriculture Sign MOU

IterisIteris, Inc., a leader in providing intelligent traffic management and weather information solutions, and F4F Agriculture, a global business dedicated to agricultural supply chain connectivity, have signed a Memorandum of Understanding (MOU) to establish a formal partnership. The MOU sets into motion a partnership strategy incorporating Iteris’ ClearAg™ with F4F’s integrated business solutions to provide differentiated precision ag technology for the worldwide agriculture market.

The partnership strategy will integrate Iteris’ ClearAg with F4F’s Cirrus Cloud platform. The Cirrus platform facilitates rapid and efficient integration between ERP systems, web/mobile applications, farm systems and third-party cloud services. The companies will deliver a working demonstration of their combined capabilities, showcasing how its synergies provide actionable information for better decision-making for their respective agricultural partners and clients.

Iteris’ innovative precision ag decision-support system ClearAg™, introduced to the market in 2014, leverages a data delivery platform to enable agribusinesses to ingest specific, actionable, high-resolution weather, crop and soil information for data-driven farming. The ClearAg™ API platform takes field-specific weather, combines it with the science of soil and agronomy to deliver the right information, for the right field, at the right time for the right decisions.

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