Pioneer Hi-Bred, a DuPont business, and the Iowa Corn Growers Association (ICGA) are teaming up for the second year in a row to educate consumers about ethanol through their sponsorship of the Iowa Corn Indy 250. The race will be held June 21, 2009 at the Iowa Speedway in Newton, Iowa and broadcast live on the ABC television network.
According to Craig Floss, CEO of the Iowa Corn Growers, the race is an excellent opportunity to inform the general public about the benefits of corn and ethanol. “Our reach has moved well beyond the state of Iowa to a national and even a global audience,” said Floss. “We are able to have the sponsorship opportunities on television this year which is a great way for us to talk about corn, all the places corn goes, and all the products that include corn.”