September 5, 2019 For Immediate Release Media Contact: Sharlet Teigen (605) 390-8320 Outcomes from the inaugural American Lamb Summit were clear: all segments of the industry need to further improve lamb quality to keep and attract new customers and become more efficient to recapture market share from imported lamb. Yet, it was just as clear that production technologies and product …
Study Examines Contribution of American Lamb Checkoff Program
The American Lamb Checkoff Program has positively contributed to American lamb demand and industry profits, according to the Texas A&M University 2019 report “Return on Investment in the American Lamb Checkoff Program” conducted by agricultural economists Gary Williams, Ph.D., and Dan Hanselka. After extensive econometric modeling, researchers concluded that the American Lamb Checkoff Program added from 2.4% to 2.7% of …
New Consumer Study Reveals Growing Interest in Lamb
A recent survey conducted by the American Lamb Board (ALB) assessed US consumers’ knowledge and preference levels of domestic and imported lamb. The data collected from the lamb usage and attitude study will assist industry stakeholders in making strong, strategic decisions about how to market U.S. lamb. “The American Lamb Board has devoted more than a decade to building awareness …
American Lamb Board Hosting Webinar for Ag Media
Consumer Insights Webinar for Ag Media Denver, Colo. – The American Lamb Board (ALB) will host a webinar for agricultural media partners on Tuesday, August 21, 2018 at 10AM CT. Join us as we discuss US consumer usage and attitudes about American Lamb. This exclusive webinar will unveil the results of the 2018 Consumer Market Research Study. This checkoff study, …