American Lamb Board Hosting Webinar for Ag Media

Consumer Insights Webinar for Ag Media

Denver, Colo. – The American Lamb Board (ALB) will host a webinar for agricultural media partners on Tuesday, August 21, 2018 at 10AM CT.

Join us as we discuss US consumer usage and attitudes about American Lamb. This exclusive webinar will unveil the results of the 2018 Consumer Market Research Study. This checkoff study, commissioned by ALB explores:

· Eating experiences at home and in restaurants
· Consumer attitudes and perceptions
· Domestic product compared to imports
· US general population trends
· Infrequent lamb consumers
· Thoughtful eaters
· Millennials

RSVP to by August 17, 2018 to receive access to the webinar.

August 14, 2018

Contact: Erin Worrell
(512) 413-1616

American Lamb Board Industry Relations Director Rae Maestas previews the webinar and some of the Lamb Checkoff activities in this interview – Interview with Rae Maestas, American Lamb Board