Tractor Zoom Director of Insights Andy Campbell and Meridian Ag Advisors Partner & Chief Ag Economist Wesley Davis will cover farm income, trade, the election, and the Farm Bill in a live session Oct. 21
WEST DES MOINES, Iowa (Oct. 5, 2026) — Farm income is down but still above long-run averages. Farmland values are holding. China is buying soybeans again. And an election and an unfinished Farm Bill could push policy support in either direction.
For equipment dealers and ag lenders heading into 2027, that mix raises two practical questions: Who’s going to buy equipment next year, and who’s going to be able to pay their loans?
Tractor Zoom will take on both in “Finishing 2026 Strong: What the market, the election, and farm income mean for you,” a free live session on Zoom at 11 a.m. CT on Wednesday, Oct. 21. Andy Campbell, Director of Insights at Tractor Zoom, will host, joined by guest expert Wesley Davis, Partner & Chief Ag Economist at Meridian Ag Advisors.
The live conversation will cover the trade, election, Farm Bill, and broader macroeconomic forces shaping the market through year-end. Campbell and Davis will also examine whether the farm income story holds up and how much of it depends on government support, and whether farmers will close 2026 with the cash to buy equipment and service their debt. From there, they’ll translate the outlook into specifics: demand and buyer behavior for dealers, credit risk and loan performance for lenders, and an early read on 2027 for both.
“This has been a challenging market, but it isn’t hopeless nor is it simple,” said Campbell. “The biggest risk is standing still while the rest of the game is shifting. We want dealers and lenders to leave with a clear read on what’s moving the market now and into next year, so they can make trade, capital, and credit decisions for 2027 with confidence.”
The webinar is built for dealer principals, owners, and leadership teams; sales and used-equipment managers; and ag lenders, including chief credit officers, bank presidents, and CFOs. Attendees can take part in live polls and bring questions for Campbell and Davis.
Registration is open at https://na2.hubs.ly/H0827tC0
About Tractor Zoom
Better equipment decisions shouldn’t depend on guesswork. Tractor Zoom connects market intelligence, dealer workflows, and buyer demand in one platform built for the equipment industry, so dealers, lenders, and auctioneers can value, price, finance, and sell with confidence. Its farm equipment and heavy machinery database covers over $75B of equipment sales from over 73% of used equipment suppliers in the U.S. Tractor Zoom Pro turns that data into real-time valuations and comps. Anvil Pro, the dealership CRM built on real equipment market data, turns that number into a quote and a closed sale. Tractor Zoom Marketplace offers the most complete view of the used equipment market, updated daily and free to list. Tractor Zoom is headquartered in West Des Moines, Iowa. Learn more at TractorZoomPro.com.
Media contact
Lucille Carver
Director of Marketing, Tractor Zoom
lcarver@tractorzoom.com