Westway Feed Products President Announces Retirement

Westway Feed Products’ President, Rob Brock, has announced he plans to retire effective December 31, 2024. He will remain in an advisory role for at least one year to support the Westway team. Blaine Blackburn, current Vice President of Sales & Marketing, will assume the role of President effective January 1, 2025. Blaine’s experience with Westway and previous extended tenure with Cargill provides him with a diverse skillset that will serve him well in his upcoming expanded role.

While President at Westway, Brock has worked diligently to produce strong financial results, including a record year in 2021/2022, while simultaneously developing talent throughout the company. He joined Westway in 2014 as Executive Vice President and was promoted to President in 2017. During his time as President, Rob successfully guided the company through new market strategies and significant upgrades in business, pricing, formulations, and inventory management systems.

Rob Brock has this to say about his tenure at Westway, “It has been my pleasure to serve at Westway, and I am looking forward to watching the continued growth and success under Blaine’s leadership. We have made great progress in establishing the Westway brand in the marketplace as well as growing our value-added business. The best days for Westway are in the future.”

Whit Huguley, Managing Director-Americas for ED&F Man Liquid Products (Westway’s parent company), stated, “Rob Brock has successfully led Westway Feed Products through both exciting and challenging times. We appreciate Rob’s leadership, tenacity, and passion for the liquid feed business. Congratulations to Blaine on his pending promotion to President of Westway Feed Products. We look forward to his leadership.”

When asked about his new role at Westway, Blackburn says, “I appreciate Rob’s initiatives to modernize Westway’s technology, standardize our pricing system, and build a progressive team across the company. We look forward to strengthening Westway’s core business segments by focusing on our new beef, dairy, and feed mill strategies. This, along with the flexibility, growth opportunities, and strength of Westway’s product offering, position us for exciting times ahead.”

Westway Feed Products is one of North America’s largest animal feed manufacturers. It supplies molasses-based, value-added products to beef cattle operations, feed yards, dairies, and feed mills. To learn more, visit www.westwayfeed.com, call 1-800-800-7517, or find Westway Feed Products on Facebook, LinkedIn, Instagram, and YouTube.

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