Custom Agronomics Appoints New CEO

PALM CITY, FL (APRIL 10, 2024) — Custom Agronomics, a leading provider of private-label liquid plant nutrition and other specialty products for the agriculture, turf, and ornamental markets, announced today that Tom Snipes has been appointed CEO.

“Tom brings a valuable combination of agricultural experience and business expertise to Custom Agronomics. He has a track record of innovation and growth that will enable us to continue expanding our presence and product line,” said Greg Thompson, chair of Custom Agronomics’ Board of Directors.

Snipes most recently served as CEO of Plant Response Inc., a global plant biotechnology company specializing in nutrient use efficiency, plant innate immunity and plant physiology. Under his leadership, the company successfully completed substantial fundraising and portfolio expansion and experienced rapid growth as a result of aggressive commercialization efforts and strategic acquisitions. Plant Response was acquired by The Mosaic Company in 2022 and is now part of Mosaic Biosciences.

“The emphasis on sustainability and improving plant health has presented strong market opportunities for Custom Agronomics. The company is already an industry leader in liquid nutrients and custom formulations, and I’m excited about capitalizing on opportunities to drive its next stage of growth,” Snipes said.

Snipes previously worked in leadership roles at Pinnacle Agricultural Holdings and Koch Industries. In those roles, he led business development efforts, implemented growth strategies, and identified acquisition targets.

He is a graduate of the University of South Carolina and has completed executive education programs at the University of Michigan and Texas A&M University.

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About Custom Agronomics (
Custom Agronomics, Inc. is a leading formulator and manufacturer of liquid nutrients, specialty chemistries, nitrogen stabilizers, and high-performance wetting agents and surfactants. Our products are specialized for agriculture and professional turf management. At Custom Agronomics, we use the highest quality materials to formulate technologies that are truly unique. Our specialty soil health product line provides a complete solution to soil fertility. To support plant health, our proven foliar technologies provide increased nutrient availability, increased stress resistance, advantageous root development, and increased yields. We listen to our customers, and we are proud of our ability to adapt to their needs quickly. We excel in custom formulations in large and small quantities. At Custom Agronomics, we are committed to the success of our customers.

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Robert Brown | | (919) 810-1901