Fusionware Hires Seasoned Vice President of Sales, Lon Gretillat, to Lead Continued Growth

(Idaho Falls, ID – October 3, 2023) – Fusionware, a leading agriculture supply chain platform that enables companies to digitize their processes from the farm to freight, has named Lon Gretillat as vice president of sales to lead their continued growth.

“Lon brings a great combination of industry and sales experience that will enable us to rapidly expand across the food supply chain. His background in food processing, packaging and technology enables him to understand the challenges our customers face for greater efficiency and transparency enabled uniquely through comprehensive platforms like ours,” said Creg Fielding, founder, Fusionware. “I look forward to working with Lon as a member of our leadership team as we chart a bold path forward for Fusionware.”

In this role, Gretillat will lead and expand the Fusionware sales organization targeting grow, pack, ship operations looking to connect their entire process into one platform with real-time visibility of each step along the chain. Fusionware’s ‘accounting-system agnostic’ platform seamlessly integrates with legacy systems, allowing for operations automation and providing enhanced visibility and connectivity with trading partners, ultimately leading to increased profitability through informed decision making.

Gretillat comes to Fusionware with over 25 years of experience in technology sales, operations management and strategic planning. Previously he served as vice president of sales for CropTrak, where he secured major accounts and increased brand awareness of the start-up among leading food and agriculture companies.

“After talking with IT leaders across the produce industry, it’s clear the next wave of AgTech products must be simple to use while solving multiple challenges seamlessly. Fusionware does just that and more,” Gretillat said. “I look forward to helping Fusionware expand their ability to offer this unique platform to more customers and build upon their position as a leading technology partner for the produce industry.”

Downloadable audio interview:
Interview with Lon Gretillat, Fusionware 10:55

About Fusionware
Fusionware (www.fusionware.com) is the leading end-to-end cloud-based supply chain platform for growers in North and South America. In addition to providing an automated system solution between buyers and sellers, the platform empowers the supply chain users by digitizing the entire value chain from farms, processors, packers, freight logistics, wholesalers, distributors, food service, and retailers. Fusionware’s platform allows users to optimize operations, improve efficiency and increase growth and profitability.

Media Contact:
AgTech PR for Fusionware –
Jennifer Goldston