Tech Hub LIVE, the premier event for advancing tech-enabled agriculture, is thrilled to announce Dr. Alyssa Whitcraft as the keynote presenter for this year’s event taking place July 24-26th in Des Moines, Iowa. Alyssa brings a wealth of knowledge about and expertise in the intersection of technology and agriculture, making her an ideal choice to address the audience of ag retailers, distributors, consultants, manufacturers, and other stakeholders in the ag supply chain, all committed to leveraging the latest tech innovations for practical business advantages on the farm.
Alyssa is a renowned figure in the field of agricultural technology. She has dedicated her career to harnessing the power of cutting-edge technologies to address the challenges faced by the agricultural industry and her work continues to be a driving force behind advancements in the industry. She is the Executive Director of NASA Acres and the immediate-past Deputy Director of NASA Harvest, respectively the U.S.-focused and global NASA consortia on food security and agriculture. NASA Acres, which officially launched in April 2023, is NASA’s latest investment in agriculture. It builds on the successes of the NASA Harvest global consortium to advance solutions for agriculture in the U.S.
Alyssa also serves as the Executive Director of the Harvest Sustainable and Regenerative Agriculture Initiative, a non-profit forum that uses satellite data and other tools to build a robust evidence base for different agricultural management practices that balance environmental, economic, and social demands on agriculture. Additionally, Alyssa is the Programme Scientist for the G20 Global Agriculture Monitoring (GEOGLAM) Programme, where she works with the world’s space agencies to justify and develop new satellite missions and data products for global agriculture monitoring.
Tech Hub LIVE, now in its third year, provides a platform for sharing knowledge, fostering collaboration, and showcasing the latest advancements in ag tech. With a focus on digital farming, robotics, precision agriculture, and data analytics, Tech Hub LIVE attracts a diverse audience of ag retailers eager to explore emerging technologies and gain a competitive edge.
Alyssa Whitcraft’s keynote presentation is highly anticipated, as she will shed light on the transformative potential of space technologies and data-driven insights in agriculture. Her talk, titled “From Space to Soil: How NASA Data and Tools are Supporting a Revolution in Ag Tech,” will delve into the groundbreaking research and applications that NASA Acres is spearheading to tackle the unique challenges faced by farmers and ag retailers today.
Attendees can expect to gain valuable insights into the latest trends, innovations, and best practices in the agricultural technology landscape. Alyssa’s keynote address will provide a visionary perspective on how advancements in satellite imagery, data analytics, and remote sensing can revolutionize the way ag retailers operate, optimize resource utilization, and enhance sustainability practices.
Tech Hub LIVE Conference and Expo will take place on July 24-26th at the Iowa Events Center in Des Moines. With a diverse lineup of speakers, engaging panel discussions, and a bustling expo floor showcasing cutting-edge technologies, the event promises to be an unparalleled opportunity for networking, knowledge sharing, and business growth.
Don’t miss the chance to hear Dr. Alyssa Whitcraft share her invaluable insights and vision for the future of agricultural technology at Tech Hub LIVE. Register today and secure your spot at the must-attend ag tech event of the year.
For media inquiries or more information, please contact:
Tech Hub LIVE Conference and Expo | Show Director
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About Tech Hub LIVE:
Tech Hub LIVE Conference and Expo, powered by the CropLife Media Group™, the nation’s leading voice for the ag retail industry, in collaboration with the Global AgTech Initiative and AgriBusiness Global brands, is the must-attend event for those developing and deploying the latest ag technologies to advance agribusiness. Tech Hub LIVE offers an innovative, forward-looking experience with an expansive range of features encompassing all segments of data-driven agriculture and attracts the largest gathering of ag retailers, distributors, consultants, manufacturers, and other stakeholders in the ag supply chain, all committed to leveraging the latest tech innovations for practical business advantages on the farm.
About Alyssa Whitcraft:
Dr. Alyssa Whitcraft is a Geographer with extensive expertise in remote sensing, agriculture, and interdisciplinary development studies. Her work encompasses a wide range of activities including managing large-scale multinational projects to leading applied research on remote sensing of agriculture and the integration of Earth Observations into decision support systems. As the founding Executive Director of NASA Acres and the co-founding Deputy Director of NASA Harvest, respectively the U.S.-focused and global NASA Applied Sciences programs on food security and agriculture, Alyssa has made significant contributions to both national and global initiatives. Dr. Whitcraft is recognized for her tremendous impact and leadership with the G20 Global Agriculture Monitoring (GEOGLAM) programme and Harvest Sustainable and Regenerative Agriculture Initiative (SARA). Growing up working in her family winery, Alyssa understands the challenges of farm and supply chain resilience in the face of climate change, extreme weather events, and land (mis)management on a personal level.