Bayer is once again partnering with five-time entertainer of the year Luke Bryan, joining his 2022 Farm Tour as presenting sponsor and continuing their Here’s to the Farmer campaign celebrating America’s farmers and fighting hunger.
New this year, Kroger joins the campaign offering the first-ever Farm Tour 2022 sweepstakes, giving fans across the country the chance to win a Luke Bryan VIP experience, tickets, swag and more. Together Bayer, Kroger and Luke Bryan are encouraging fans to share the hashtag #HeresToTheFarmer on their social media channels. Now through October 31, 2022, for every share, Bayer will help provide one meal* through the Feeding America network, up to 1 million meals to communities in need.*
Bryan launched his Farm Tour in 2009 to highlight and celebrate the contributions of America’s farmers. The Georgia native will set up stages in the fields of local farmers across six states this September 15-24, with tickets now on sale at LukeBryan.com.
Bryan joined Beth Roden, Bayer U.S. Senior Vice President and Head of Communications, for a press availability discussing the charity event.
Press Call - Luke Bryan & Beth Roden, Bayer (18:57)