ZimmCast 691 – Update from CropTrak


ZimmCastHello and welcome to the ZimmCast.

Before getting to our featured guest I did a little look into the way back machine of AgWired. I found a ZimmCast I did with an interview with PrecisonEarth, owned by Cogent3D, Inc, and that’s where I met Aaron Hutchison. We were at the InfoAg Conference in 2011 where the company was showcasing a new iPad soil collect and display app called PrecisionEarth. At the time that was still early use of iOS devices for precision ag. The company then moved on to a product called CropTrak.

Now look forward to today and I just interviewed Aaron, President and Co-Founder, about CropTrak, a cloud technology solutions company that helps multinational food, beverage, agriculture, and protein customers increase the efficiency, effectiveness, and transparency of their supply chain management processes and systems. CropTrak just released a platform update that expands its capabilities to provide multi-stakeholders complete visibility of the financial transactions across their ingredient supply chain. For the first time, food and beverage companies managing grower contracts and settlements can do so in one seamless platform optimized for collaboration and insights. Aaron says “Our goal is to continue to lead the food industry with ongoing innovation and process improvements to help assure food is safe, affordable, and sustainable, while making paper contracts a thing of the past.”

Sounds like a lofty goal and it is as CropTrak is working with companies like Del Monte, Bolthouse Farms, Corteva, Pivot Bio, Benson Hill and more.

It is amazing to see how fast technology has changed in the precision ag area. For all the agnerds out there it is a constant learning experience as innovation receives more investment.

On a last note about technology, I was very sorry to hear this week that the in-person Corn Utilization and Technology Conference has been cancelled again but we are told there will be more information to come on virtual opportunities. And in just a couple weeks I’ll be in Lexington, KY for the Alltech ONE Conference where we always see new technology on display

If you would be interested in sponsoring the podcast please let me know. Just email chuck@zimmcomm.biz or message me on social media.

I hope you enjoyed this episode and thank you for listening.

Listen to the ZimmCast here:
ZimmCast 691 - Update from CropTrak (17:32)

Want to sponsor the ZimmCast? Just let me know and we can talk through ideas for your company. I’m AgriBlogger on Twitter or just email me at chuck@zimmcomm.biz.

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