Last week I attended the Sturgis Motorcycle Rally, working primarily in the Buffalo Chip Campground with the Renewable Fuels Association. This is the 8th time I’ve had this opportunity to work with a group of great people, creating content during the various sponsorship activities. It is both an educational as well as promotional effort, helping motorcycle riders understand the value and safety of using an E10 blend of ethanol and gas in their machines, which is included in all motorcycle manufacturers warranties.
The Free Fuel Happy Hours on the Buffalo Chip property is the major component of RFA’s activities as bikers line up to fill their bikes with E10, 93 octane, fuel. It provides a great opportunity to talk one on one with bikers about ethanol and answer questions they may have. RFA pumped more than 3,000 gallons of fuel during the four days of Free Fuel Happy Hours for three hours per day.
Robert White, VP of Industry Relations for RFA, spearheads this project and has done so for all of the 13 years the organization has been involved with the Sturgis Rally. I talked to him about how things went this year as we were wrapping up the activities, as well as to several of the motorcycle riders who stopped by to get some free fuel.
Listen to the ZimmCast here: ZimmCast 676 - Ethanol and Sturgis Motorcycle Rally (13:57)
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