Paired with planting data, Farmobile Index aims to give farmers an exclusive edge in bringing crops to market
Farmobile LLC, Agriculture’s Independent Data Company™, today announced the release of the Farmobile Index for Harvest — a crop progress and benchmarking tool that gives data subscribers daily, state-level crop insights as corn and soybeans are harvested. Users can view total aggregated harvested acres/yield for an individual state or a group of states and chosen date ranges.
Uniquely crowd-sourced by and for the farmers, who use the Farmobile PUC™ device to collect real-time field and fleet data, the Farmobile Index for Harvest also allows users to compare results against USDA-NASS estimates. All Farmobile subscribers have exclusive, immediate and free access to this data tool. Earlier this spring, the Farmobile Index for Planting was released following a full year of 2019 farmer-testing. The Farmobile Index, now available for both harvest and planting seasons, enables all farmer-users to obtain a holistic view of the crop year.
According to Farmobile CEO Jason Tatge, tools like the Farmobile Index are fueled by collecting ground-truthed, organized, top quality, real-time data to power decision making.
“Unlike other means of evaluating crop yield — such as satellite imagery, rainfall, temperature maps, surveys, and public data — the Farmobile Index updates in real-time to uncover insights the rest of the marketplace may not realize for weeks,” said Tatge. “When paired with the Farmobile Index for Planting, released this spring, the harvest functionality ultimately brings the power back to the farmer as they head into the harvest season. It’s not a best-guess. It’s the truth about yield as it happens, and it’s the edge that farmers deserve to make the strategic decisions today that define their future profit.”
As always, the privacy and security of farmers is paramount to Farmobile. Only data totals, aggregated at the state-level, are used for Farmobile Index insights. No identifiable farm data or individual Electronic Field Records are shared. Users’ control over their data is strictly protected by Farmobile’s data privacy and permissioning protocol. The Farmobile Index was created to benefit subscribers by providing “first-to-know” insights. Results are not intended for public use.
The Farmobile Index for Harvest (and Planting) is available to Farmobile subscribers via the Farmobile DataEngineSM platform. Farmobile anticipates harvest data to be available online for subscribers in mid September (contingent on harvest conditions).
To learn more about the Farmobile’s Index, or if you are interested in getting started with Farmobile, please visit: https://www.farmobile.com/farmobile-indexes
About Farmobile
Farmobile LLC — Agriculture’s Independent Data Company™ — builds foundational technology for the future of agriculture. Farmobile enables farmers and channel partners to collect, share and monetize data.
Agriculture doesn’t use a standard data format. Farmobile does. We specialize in collecting second-by-second agronomic and machine data points across mixed fleets. The Farmobile DataEngine℠ platform turns raw data into its own unique standardized, visual Electronic Field Records (EFRs) making it easy to gain insights, share with trusted advisors and power decision-making.
Data is among the most valuable commodities a farm produces and farmers should benefit from it. The Farmobile DataStore℠ exchange is the first to digitally connect farmers with data buyers. Based in Leawood, KS, Farmobile proudly resides in the heart of the Midwest.
Media Contact
Heather Smith
443-848-8617
heather@jones-dilworth.com