FMC Corporation just announced the launch of Arc™ farm intelligence, an exclusive precision agriculture platform that enables growers and advisors to more accurately predict pest pressure before it becomes a problem.
Arc™ farm intelligence is the first mobile platform to use predictive modeling based on real-time data to help ensure the right crop protection products are applied precisely where and when they are needed to improve sustainability, optimize crop yield and enhance grower return on investment (ROI).
In this interview, Brian Angeli, FMC Chief Strategy Officer and Treasurer, discusses the new platform, what makes it a first in the ag industry and how it will integrate with other FMC precision offerings in the future as well as other ag applications. The platform is focused on insects first with plans to expand in the future.
Interview with Brian Angeli, FMC