Dairy Checkoff Helping Producers Weather COVID-19

Leaders of the dairy checkoff are working to help U.S. dairy farmers during these challenging times.

Dairy Management Inc. (DMI), which manages the national dairy checkoff on behalf of 35,000 farmers, has prioritized work focused on three key areas: schools, hunger and foodservice and industry partnerships. Leaders outlined a shift in its business plan in a letter to USDA Secretary Sonny Perdue this week.

DMI President Barb O’Brien joined DMI CEO Tom Gallagher and U.S. Dairy Export Council (USDEC) CEO and President Tom Vilsack, former U.S. Secretary of Agriculture, in a press conference Friday to discuss the efforts they are taking.

Dairy checkoff steps to address coronavirus (31:05)

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