Plant-based imitations of butter and other dairy products pose an increasing challenge for consumer understanding in the butter sector, which is dealing with proliferating imposters even as butter’s popularity grows. Because of this, the American Butter Institute is urging the U.S. Food and Drug Administration to take action before fake products make federal standards of identity for established terms such as “butter” and “margarine” meaningless.
Tom Balmer, executive director of the American Butter Institute, explains in this interview.
Interview with Tom Balmer, American Butter Institute