ZimmCast 604 – ARA Conference & Expo

This ZimmCast comes from the recent Agricultural Retailers Association annual conference and expo in Boca Raton, FL. It features interviews with ARA’s Director of Communications and Marketing Melisa Augusto and FMC’s North America Marketing Director.

Melisa talks about her job and how she will be supporting the efforts of ARA’s new strategic planning initiative. She also offers some advice for people considering a career in agricultural marketing and communications.

FMC is one of the key sponsors of the ARA conference and expo and Coen talked about one of her favorite marketing initiatives, the FMC Freedom Pass.

Listen to the ZimmCast here: ZimmCast 604 - ARA Conference & Expo