USFRA Promotes Food Evolution in Times Square

As New Year’s Eve revelers fill Times Square this weekend, towering over them will be a jumbotron advertisement for the movie Food Evolution being promoted by the U.S. Farmers and Ranchers Alliance (USFRA).

Food Evolution was commissioned by the Institute of Food Technologists (IFT), and directed by Academy Award®-nominated director Scott Hamilton Kennedy. It can be found on Hulu, iTunes, and Amazon Prime. USFRA CEO Randy Krotz comments on Times Square ad