Building Numbers and Demand for Bison

Increased demand for sustainable meat has the bison industry poised to grow significantly this year, and the industry has announced the “Bison One Million” campaign, which sets sights on helping the North American bison population grow to one million strong this year.

National Bison Association executive director Dave Carter says the industry is also working to increase consumer demand for bison products with a “Bison Hump Day” campaign in an effort to incorporate bison into dinner menus across America every Wednesday.

Learn more in this interview:
Interview with Dave Carter, National Bison Association