Agrible & The Equity Partner on Morning Farm Report Tools

Agrible-The Equity LogosAgrible, Inc. and The Equity (formerly Effingham Equity) have collaborated to bring the predictive analytics tools found inside Agrible’s Morning Farm Report™ to The Equity’s GoSmart Analytics customers. Through this joint effort, GoSmart Analytics users will now receive industry-leading data insights and recommendations to help with decision-making on the farm.

By signing up for GoSmart Analytics, growers receive up-to-date weather forecasts, in-season yield forecasts, and the ability to benchmark yield results with other GoSmart customers. They also receive a Morning Farm Report account with access to forecasts and recommendations on pests, nutrient availability, and more. For an additional fee, growers can add the Morning Farm Report Field Logistics AgriBundle, which includes hour-by-hour field conditions, soil temperatures, wind speed and direction, and a pollinator risk guide.

“The Equity has built a reputation as a leader in innovation and service,” said Chris Harbourt, CEO of Agrible. “Their philosophy is a perfect fit for Morning Farm Report, and we look forward to bringing the power of big data to their GoSmart Analytics customers.”

GoSmart Analytics customers are using Morning Farm Report’s predictive analytics to plan field operations weeks in advance and make informed, data-based decisions. Growers then benchmark their return on investment for each GoSmart field without the need to manually enter their field expenses into another system.

“With GoSmart Analytics, we are looking to turn big data into value for our customers,” said Tim Bence, Agronomy VP at The Equity. “We’re confident that the predictive analytics tools in Morning Farm Report will compliment the GoSmart system and help us accomplish that goal.”

Growers should contact their The Equity salesperson if they are interested in participating or would like more information. Additional details can be found at

Click here to download a copy of the news release.