The U.S. Farmers and Ranchers Alliance (USFRA) has been working on behalf of the agricultural industry since it was founded in 2010. Today it is made up of nearly 100 industry affiliates and partners representing virtually all aspects of agriculture, working to engage in dialogue with consumers who have questions about how today’s food is grown and raised.
In this series, launched in March of this year, we hear from people who have been involved in USFRA about why they believe the group is making a difference. I AM USFRA features farmers and ranchers, organization leaders and agribusiness representatives, all working together to communicate agriculture’s message to the public in a united voice.