The national Common Ground conference took place in Washington D.C. last weekend. The event, sponsored by the United Soybean Board and the National Corn Growers Association, was created to help farm women learn how to better communicate with urban women about the safety and security of their food.
“The ideas is that women are the primary grocery shoppers in the country. So we wanted to connect women to women because that is the way we build trust, because they are credible sources of information, and to take women who understand farming, and have conversations about farming and ranching with the non-farm audience,” explains Nancy Kavazanjian, a Farmer Volunteer board member for the United Soybean Board.
Listen to the interview with Nancy Kavazanjian: Interview with Nancy Kavazanjian, United Soybean Board
Listen to the interview with Patty Mann: Interview with Patty Mann, National Corn Growers Association