USMEF Hosts Pork Workshop in UAE

USMEF logo The U.S. Meat Export Federation (USMEF) conducted a series of workshops on pork in the United Arab Emirates (UAE). The workshops, designed to promote U.S. pork and encourage chefs to feature more pork dishes on the menus of their hotels and restaurants, were attended by hotel and restaurant industry professionals and food retailers in the region. Along with educational workshops, samples of sausages, salami, bacon and other U.S. pork products available in the UAE were shared and sampled.

Dan Halstrom, USMEF senior vice president for marketing, said the locations of the workshops, Dubai and Abu Dhabi, were planned strategically. The two wealthy UAE cities host populations that include a large percentage of expatriates from around the world. Halstrom noted that the existing demographics, along with the regions potential for growth, make UAE a promising market for the U.S. pork industry.

Listen to the latest USMEF Audio Report on the workshop here:
USMEF Report-UAE Workshop Series