VERONA, Wis. —The Wisconsin Livestock Identification Consortium (WLIC) introduces the Livestock Vantage, a nationwide initiative to help create understanding, awareness and motivation for a unified livestock identification and traceability effort. The Livestock Vantage draws attention to the need for and value of a comprehensive system which can easily be utilized by livestock producers – regardless of size or species. Developed to create interest and understanding of the steps livestock owners can take, this effort focuses on education, awareness and multi-species integration of livestock identification and premises registration. If successfully implemented, these steps can help minimize disease risk, improve livestock management practices, increase marketability and safeguard the U.S. livestock industry as a whole.