Drake & Company Expands Capabilities, Launches Blog

Drake and CoCHESTERFIELD, Mo. (July 28, 2008) – Drake & Company is growing, expanding services and launching new initiatives to tout its capabilities as a full-service association management company.

Becky Rasmussen, previously a program coordinator, was promoted to assistant director for the National Christmas Tree Association. Amy Rehmeirer, Alyson Hall and Becky Hadley were hired as program coordinators and Penny Key as a meeting coordinator.

Several staff members have expanded their role to include marketing presentations. Drake & Company can assist organizations in the development of marketing strategies including: bridging the generational gaps; marketing specifically to Gen Y; cause marketing; developing responses to difficult questions from media and customers; and reaching the emerging rural lifestyle audience.

Drake & Company’s blog – blog.drakeco.com – is another way to reach the nonprofit community, particularly in the area of cause marketing.

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