CHESTERFIELD, Mo. (July 28, 2008) – Drake & Company is growing, expanding services and launching new initiatives to tout its capabilities as a full-service association management company.
Becky Rasmussen, previously a program coordinator, was promoted to assistant director for the National Christmas Tree Association. Amy Rehmeirer, Alyson Hall and Becky Hadley were hired as program coordinators and Penny Key as a meeting coordinator.
Several staff members have expanded their role to include marketing presentations. Drake & Company can assist organizations in the development of marketing strategies including: bridging the generational gaps; marketing specifically to Gen Y; cause marketing; developing responses to difficult questions from media and customers; and reaching the emerging rural lifestyle audience.
Drake & Company’s blog – blog.drakeco.com – is another way to reach the nonprofit community, particularly in the area of cause marketing.