National Institute For Animal Agriculture(Bowling Green, KY – AgNewsWire) The ID/INFO EXPO 2007 is where traceability needs intersect for the animal agriculture industry. That includes animal health, country of origin labeling (COOL), food safety and consumer demand – all rolled into one jam-packed two-day session August 28-30 at the Westin Crown Center in Kansas City, MO.

“ID/INFO EXPO was an effort that the National Institute of Animal Agriculture put in place to educate our livestock industry about animal identification and how this applies to our industry in the United States,” said Robert Fourdraine, co-chair of the event and chief operating officer of the Wisconsin Livestock Identification Consortium.

Fourdraine says this year NIAA has expanded the program for the Expo to be more about traceability. “So, it’s not focused just on disease programs and the need for animal identification. We’re going to be talking about country of origin labeling, value-added programs and branding of products all relative to having traceability of animals and animal products.”

Bruce Knight, U.S. Department of Agriculture Under Secretary for Marketing and Regulatory Programs, who is responsible for various aspects of animal ID and traceability, will deliver a summary keynote address during the last session of the event on Thursday morning.