When Clearing the Air about Ethanol, Consumers Respond

Ethanol Promotion and Information CouncilOmaha, Neb. (November 17, 2006) – (AgNewsWire) An informed consumer is the ethanol industry’s most effective tool for increasing awareness of the cleaner, renewable fuel. A national survey, released today, found that when respondents are provided with relevant information about ethanol, their interest to purchase increased by nearly 20 percent.

“These findings demonstrate that when consumers are presented with the simple facts about ethanol-enriched fuel, they’re more than willing to make a commitment to the environment and American jobs,” says Reece Nanfito, senior director of marketing for the Ethanol Promotion and Information Council (EPIC). “It’s critical that the industry maintain a clear and concise public awareness campaign.”

Other important findings: a majority of Americans reject the food versus fuel debate concerning ethanol. Only 10 percent of respondents agreed with the argument that using corn for ethanol will limit the food supply.

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