Turning Pink for a Good Cause

Massey FergusonDULUTH, GA – October 2006 — As Breast Cancer Awareness month comes to a close, AGCO Corporation, (NYSE: AG), a worldwide manufacturer and distributor of agricultural equipment, has partnered with NBC’s hit show, “Deal or No Deal”, to raise money for the Susan G. Komen Breast Cancer Foundation* by auctioning off a special edition, pink Massey Ferguson tractor. In an effort to keep breast cancer awareness top of minds beyond the month of October, the tractor will go up for sale on eBay starting Tuesday, October 31 at 8:00 PM, EST and will run through November 11.
The tractor appeared on “Deal or No Deal” Thursday, October 12 and has since been autographed by the host, Howie Mandel, who is a proponent of the fight against breast cancer.
Why a tractor? “Deal or No Deal” contestant, PJ Dykes, races lawn tractors and was given the opportunity to take a “deal” that included a Massey Ferguson compact tractor with a front-end loader and a large sum of cash. She instead went on to win a larger sum of money.
Why pink? Quite simply, it’s her favorite color. “I saw the tractor and instantly fell in love,” said Dykes. “They painted it pink and purple just like the one I race, and knowing it will go on to benefit a worthy cause fills me with pride.”
Since the show’s airing, the tractor has been decaled with pink ribbons and a one-of-a-kind pink Massey Ferguson logo, further reinforcing the cause for which it is being placed in this charity auction.
(Full Release)