Even as the Syngenta-owned Garst and Golden Harvest® brands are being launched under the revised Golden Harvest brand, Syngenta intends to uphold the quality, reliability and legacy that have become synonymous with the Garst brand and the Garst Seed Advisor.

“Roswell Garst’s commitment to customers – to be a trusted advisor in addition to a seed dealer – is the very essence of what the Syngenta Seed Advisor network embodies,” said Lori Thomas, customer marketing manager for the dealer channel commercial unit for Syngenta in North America. “Even though the Garst name won’t have the same market presence, the integrity, tradition and history of the company will continue to live on.” Thomas and her husband, Mike, were Garst Seed Advisors for 10 years.

Wells Fargo recently named Rob Yraceburu as head of its National Food & Agribusiness Division to lead the group’s expansion to untapped markets in the Midwest and East. A fourth-generation family farmer who holds both a bachelor’s in agricultural business and a master’s in agricultural economics from California State University Fresno, he has worked in finance for his entire 28-year career.

In this interview, Yraceburu (RACE-burrow) talks about his background, the importance of agriculture to Wells Fargo and what they will be offering for farmers in areas east of the Rockies in the coming months.