September 5, 2019 For Immediate Release Media Contact: Sharlet Teigen (605) 390-8320 Outcomes from the inaugural American Lamb Summit were clear: all segments of the industry need to further improve lamb quality to keep and attract new customers and become more efficient to recapture market share from imported lamb. Yet, it was just as clear that production technologies and product …
American Lamb Board Elects New Chairman; Releases Results
Dale Thorne, a sheep producer from Michigan, has been elected chairman of the American Lamb Board (ALB). He is serving his second 3-year term on the Board, representing the lamb feeding sector. Thorne has previously served as ALB vice chairman, treasurer and chairman of the Research Committee. “Being able to help increase demand for American Lamb is an honor. In …
New Consumer Study Reveals Growing Interest in Lamb
A recent survey conducted by the American Lamb Board (ALB) assessed US consumers’ knowledge and preference levels of domestic and imported lamb. The data collected from the lamb usage and attitude study will assist industry stakeholders in making strong, strategic decisions about how to market U.S. lamb. “The American Lamb Board has devoted more than a decade to building awareness …