The National Cotton Council (NCC) has just kicked off a new campaign called “Plant Not Plastic” Campaign in an effort to educate consumers on how to choose natural fibers in their clothing to reduce microplastic pollution and its potential health implications.
NCC Vice President of Council Operations Marjory Walker says a survey conducted for the Council revealed that consumers are largely unaware of microplastic pollution, particularly in their clothing. “Our research clearly indicates that while consumers are concerned about microplastic pollution, they are largely unaware of the significant role their clothing can play in this issue, and crucially, they don’t know what specific actions to take,” says Walked. “The survey revealed that ‘lack of clear information/guidance’ (34%) and being ‘unsure what specific actions to take’ (32%) are the biggest barriers preventing consumers from taking more action.”
Recent studies have found that microplastics have been detected in critical organs, including the brain, kidneys, lungs, and uterus, and that people inhale or ingest on average 74,000 to 121,000 microplastic particles per year. Some research suggests individuals can accumulate up to 130 microplastics per day in their lungs from inhalation.
“When consumers realize that the tiny plastic fibers shedding from their clothes can end up in the food they eat, the water they drink, and even within their own organs, the issue becomes incredibly personal,” Walker added. “This direct health dimension is a powerful motivator, but it also amplifies the need for clear, actionable solutions that empower individuals to protect themselves and their families.”
Walker says the “Plant Not Plastic” campaign will enhance consumer knowledge of microplastic and empower them to choose clothing made from natural fibers like cotton as an easy, effective way to reduce microplastic pollution and its potential health impacts.
Learn more about the new campaign in this interview.
Marjory Walker, National Cotton Council (7:12)