SAN ANTONIO, Tex., February 4, 2025 – Ranchbot Monitoring Solutions, the leading provider of remote water monitoring solutions for ranchers, today announced the launch of Trough Direct, a stand-alone trough monitor with direct satellite connectivity enabling near real-time water level monitoring and consumption data through the MyRanchbot app at CattleCon 2025, the NCBA Convention and Trade Show February 4-6 at the Henry B. Gonzalez Convention Center in San Antonio, TX.
In direct response to client demand, Trough Direct operates independently from other Ranchbot monitors and sensors and can be easily installed with a side or top mount to accommodate a wide variety of trough types. Trough Direct makes it easy to monitor your trough water levels and consumption.
“We were an early adopter of Trough Direct and it has already proven worth the investment,” said Brett Barber of Barber Ranch in Channing, TX, a nationally-recognized name in the production of purebred Hereford cattle. “Proper watering is essential to raising a quality herd. Trough Direct gives me confidence my cattle have access to the water they need and the MyRanchbot app alerts me immediately if they don’t.”
Trough Direct Product Features
– Accurate Water Level Data–Precise measurements with a sensor accuracy of +/- ¼ inch
– Direct Satellite Connectivity–No cellular service needed, communicates directly with satellite
– Customizable, Event Driven Alerts–Receive water overflow, low water level warning and low water level critical alerts via SMS and email via MyRanchbot subscription
– Easy and Versatile Installation–Accommodates a variety of trough types with side- or top-mount solutions with a simple set-up in 10 minutes, no technical expertise required
– Rugged, Transferable Design–Built to withstand hard outdoor conditions. Easily move the Trough Direct between troughs
– Long Battery Life–Enjoy extended battery life of more than 2 years (replaceable)
– GPS Localization–Know exactly where your sensor is placed
“Trough Direct was the perfect solution for our ranch,” said Suzanne Schuchart, ranch manager at Running V Ranch. “Making sure our herds have sufficient water is essential to the health of our cattle and the 24/7 monitoring of water level in our storage cistern is priceless when it comes to detection of water leaks in pipelines and during hot summers when filling stock tanks.”
Ranchbot demonstrated a live installation of Trough Direct during the Water Management Methods breakout session on Monday, February 3, 2025 as part of the immersive Grazing Management Workshop and tour at Running V Ranch in Jourdanton, TX, organized by NCBA and the USDA Natural Resources Conservation Service.
“We developed Trough Direct based on the feedback of our customers to meet the very specific need of ranchers who water cattle by troughs, or drinkers,” said Andrew Coppin, Ranchbot CEO. “By enabling direct satellite connectivity with a trough-mounted monitor, we are able to provide near real-time water level monitoring and consumption level data ensuring your cattle are meeting their optimal water requirements no matter the stage of production.”
Trough Direct is listed at an MSRP of $549 plus a $.75/day subscription to MyRanchbot enabling 24/7 data access and customizable alerts direct to devices. During the NCBA Trade Show, Ranchbot will be offering a 10% discount for introductory pricing of $489 plus the MyRanchbot subscription. Trough Direct will be available for sale at the Ranchbot booth (#2912) at the NCBA Trade Show or customers can take advantage of free shipping (up to $100) for orders placed at NCBA. Product demonstrations of Trough Direct will be available at the Ranchbot booth (#2912) throughout the NCBA Trade Show and by contacting your regional Ranchbot Relationship Manager or official Ranchbot reseller.
Show promotions will only be honored at the NCBA Trade Show.
Ranchbot Trough Direct Images for download:
Trough Direct easily attaches directly to your trough, monitors your water up to a ¼” and connects directly to your phone via satellite for near real-time updates.
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About Ranchbot Monitoring Solutions
Based in Fort Worth, Ranchbot Monitoring Solutions is the leading provider of remote water monitoring solutions for ranchers. Ranchbot’s portfolio of satellite monitors and sensors provide near real-time data and actionable alerts on essential water systems including tanks, troughs, pumps, lines, rain gauges and more through 24/7 access to the MyRanchbot app. Our predictive platform enables remote decision-making to safeguard natural capital, reduce costs and labor, and provide the peace of mind that comes when you #KnowYourWater. Learn more at www.ranch-bot.com.
MEDIA INQUIRIES:
Amber Benson
Chief Marketing Officer
amber.benson@ranch-bot.com
817-204-6735