The National Ag Day activities took place in Washington, D.C. today with an impressive slate of speakers, starting with USDA Secretary Agriculture Brooke announcing a new “Product of USA” consumer campaign.
Today, on National Agriculture Day, U.S. Secretary of Agriculture Brooke L. Rollins announced the launch of a national public awareness campaign to inform meat, poultry, and egg producers of the “Product of USA” voluntary labeling standard which went into effect on January 1, 2026, and increases consumer understanding of what the label means.
“Our great patriot ranchers and producers grow, raise, and harvest the world’s safest, most affordable, and abundant food supply. American consumers want to support America by buying American and this label will strengthen our food supply chain through transparency, fairness, and trust,” said USDA Secretary Rollins. “This new standard policy ensures producers who invest in a fully American supply chain can compete fairly, and it gives consumers the confidence they deserve about the food they bring home.”
Health and Human Services Secretary Robert F. Kennedy, Jr. spoke next, stressing the importance of American agriculture to a healthy diet.
“Our farmers and ranchers are essential to putting real food back at the center of the American plate and delivering on the Dietary Guidelines for Americans,” said HHS Secretary Kennedy.
“‘Product of the USA’ labeling puts American producers first, gives families clear, honest information, and empowers them to choose food raised right here at home.”
Robert F. Kennedy, JR Ag Day Remarks (5:40)
EPA Administrator Lee Zeldin spoke about some of the issues important to agriculture that his agency is working on right now, including one he hopes to put to rest forever.
“We are in the process of finalizing right now a new definition of Waters of the United States. It’s important for our farmers, our ranchers, our landowners to have a definition that is simple,that no longer requires you to hire an attorney or a consultant to tell you whether or not water on your property is a water of the United States. It is important to appropriately limit the power of the federal government so that there is no longer over-regulation, understanding that our state and local leaders know their land, air, and water better than federal bureaucrats. We want to get it right.”
Lee Zeldin Ag Day Remarks (7:05)
U.S. Small Business Agency Administrator Kelly Loeffler also joined in on the Ag Day festivities
“When we choose to purchase from American producers, we get a superior product while supporting the hardworking family farms who put it all on the line every day to feed, clothe, and fuel our nation,” said SBA Administrator Loeffler. “Amid President Trump’s work to end years of unfair competition and eliminate the massive red tape that has crushed domestic agriculture, Made in America is finally making a comeback.”
Kelly Loeffler Ag Day Remarks (6:15)
Sen. John Hoeven (R-ND) thanked Secretary Rollins and the Trump administration for their efforts to support farmers, ranchers and rural communities.
“U.S. producers are the best in the world, and produce the highest-quality products,” said Hoeven. “And this product of USA is going to be helpful to our ranchers. And you know, right now our ranchers are doing better, but they’ve come out of a long, long cycle where they were really suffering. And they’re out there and they’re working dawn to dark and raising the absolute best beef anywhere in the world, …And this labeling is so important because people want to know.”
John Hoeven Ag Day Remarks (5:38)
American Farm Bureau Federation President Zippy Duvall has been leader of the nation’s largest general farm organization for 11 years, and has been part of National Ag Day activities for 10 of those.
He started his remarks by saying, “You know, being on the stage with these cabinet members and a President that talks about farmers being his friend and he mentions agriculture almost daily. It’s historical.”
Zippy Duvall Ag Day Remarks (10:11)
The final speaker was Mehmet Oz, Administrator, CMS.
He talk about the value of good quality food being produced by farmers. He says, “In rural America where our food is grown where our health can culminate and originate can also be a place where we also have a crisis.”
Mehmet Oz Ag Day Remarks (4:05)