2022 Cattle Industry Convention and NCBA Trade Show

2022 Cattle Industry ConventionThis is where you’ll find links to photos, audio, and other information from the 2022 Cattle Industry Convention and NCBA Trade Show, in Houston, TX, February 1-3. This newsroom will be updated continuously during the convention and will remain as an archive for content after the event.

This virtual ag newsroom includes links to digital media content available free of charge for digital or print publication or broadcast.

Photos

2022 Cattle Industry Convention and NCBA Trade Show Photo Album

Convention Photo Gallery

Press Releases

Annual Cattle Industry Convention Kicks Off in Houston
NCBA Releases 2022 Policy Priorities
Beef. It’s What’s For Dinner. brand announces Tony Romo as new spokesperson
NCBA Announces 2021 Environmental Stewardship Award Regional Winners
CattleFax Forecasts Positive Profitability Trends in 2022
Trailblazers Announces Inaugural Group of Beef Spokespeople
2022 CME Group Beef Industry Scholarship Recipients Announced
Industry and International Leaders Optimistic for the Future of U.S. Cattle and Beef Industry
Minnesota Cattleman Becomes New NCBA President
National Cattlemen’s Beef Association Announces 2022 Beef Quality Assurance Award Winners
2021 Advocate of the Year Announced at 2022 Cattle Industry Convention
Best of Beef Honored at Annual Convention

Audio

NCBA Officers and staff interviews
Interview with Don Schiefelbein, 2022 NCBA President, diversified farming operator in Kimball, Minn.
PlayCIC22 Interview with Don Schiefelbein, 2022 NCBA President

4:38
Interview with Jerry Bohn, 2021 NCBA President, farmer and cattle feeder from Pratt, KS
PlayCIC22 Interview with Jerry Bohn, 2021 NCBA President 4:19
Interview with Marty Smith, 2020 NCBA President, rancher and attorney from Wacahoota, FL
PlayCIC22 Interview with Marty Smith, 2020 NCBA President 3:22
Interview with Mark Eisele, 2022 NCBA Vice President and Policy Division Chair, cattle producer from Cheyenne, WY
PlayCIC22 Interview with Mark Eisele, 2022 NCBA Vice President 3:24

Interview with Colin Woodall, NCBA CEO – comments on NCBA response to New York Times Op-Ed
PlayCIC22 Interview with Colin Woodall, NCBA CEO 4:42
Interview with Ethan Lane, NCBA Vice President of Government Affairs
PlayCIC22 Interview with Ethan Lane, NCBA 6:39

Interview with Federation of State Beef Councils Division Chair Brad Hastings, Texas
PlayCIC22 Interview with Brad Hastings, Federation Chair 4:43
Interview with Jason Jerome, Sr Executive Director, Supply Chain, NCBA
PlayCIC22 Interview with Jason Jerome, NCBA 2:58

New “Beef. It’s What’s for Dinner” spokesperson announced at opening general session
PlayCIC22 Tony Romo announcement 1:39
Interview with Jennifer Nealson, NCBA Senior Vice President of Global Marketing and Research
PlayCIC22 Interview with Jennifer Nealson, NCBA 4:10

Rabobank press conferenceBeef Supply in a Post-Covid World: Cost Management and Delivery Assurance Will Be Challenging
PlayCIC22 Rabobank press conference 32:52

Industry and International Leaders Optimistic for the Future of U.S. Cattle and Beef Industry
Secretary of Agriculture Tom Vilsack
PlayCIC22 USDA Secretary Vilsack

29:29
Under Secretary for Farm Production and Conservation Robert Bonnie
PlayCIC22 USDA Undersecretary Bonnie 24:45
British Ambassador, Dame Karen Pierce
PlayBritish Ambassador, Dame Karen Pierce 24:37

NCBA Policy Update
Ethan Lane, NCBA Vice President of Government Affairs
PlayCIC22 Policy Update - Ethan Lane, NCBA

9:50
Animal Health Policy Team: Allison Rivera, Executive Director of Government Affairs; Dr. Kathy Simmons, Chief Veterinarian; Chase DeCoite, Director of Animal Health and Food Safety Policy
PlayCIC22 Animal Health policy update 22:07
Cattle Business Policy Team: Danielle Beck, Director of Government Affairs; Kent Bacus, Senior Director of International Trade and Market Access; Tanner Beymer, Government Affairs and Market Regulatory Policy
PlayCIC22 Business policy update 26:12
PlayCIC22 Interview with Danielle Beck, NCBA 5:46
PlayCIC22 Interview with Kent Bacus, NCBA 4:19
Climate Issues Policy Team: Kaitlynn Glover, Public Lands Council; Scott Yager, Chief Environmental Counsel; Mary Thomas-Hart, Environmental Counsel
PlayCIC22 Climate policy update 25:00
PlayCIC22 Interview with Mary Thomas-Hart, NCBA 6:54

CattleFax Forecasts Positive Profitability Trends in 2022
CattleFax CEO Randy Blach
PlayCIC22 Randy Blach, CattleFax

9:01
Kevin Good, vice president of industry relations and analysis at CattleFax
PlayCIC22 Interview with Kevin Good, CattleFax 5:13

Environmental Stewardship Award Regional Winners
Region III: Robbins Land & Cattle, Scranton, Iowa – Justin Robbins
PlayCIC22 Interview with ESAP winner Justin Robbins, Iowa

2:26
Region IV: Dry Creek Ranch, San Angelo, Texas – Carl and Pat Schlinke
PlayCIC22 Interview with ESAP winner Carl and Pat Schlinke, Texas 4:56
Region V: Joe C King & Sons Ranch, Winnett, Montana – Chris King
PlayCIC22 Interview with ESAP winner Chris King, Montana 1:52
Region VI: JY Ferry & Son, Inc., Corinne, Utah – John Ferry
PlayCIC22 Interview with ESAP winner John Ferry, Utah 2:05
Region VII: Blair Brothers Angus Ranch, Vale, South Dakota
PlayCIC22 Interview with ESAP winner Ed Blair, South Dakota 2:34

Trailblazers Announces Inaugural Group of Beef Spokespeople
Chandler Mulvaney, director of grassroots advocacy & spokesperson development at NCBA
PlayCIC22 Interview with Chandler Mulvaney NCBA 5:44

Masters of Beef Advocacy Program Advocate of the Year
California rancher Markie Hageman was honored as the 2021 Advocate of the Year for her active advocacy work sharing posts on social media that resonate with younger audiences. This award, given annually by the NCBA’s Beef Checkoff-funded Masters of Beef Advocacy (MBA) program, recognizes an outstanding beef advocate for success in engaging consumers who want to learn more about beef and raising cattle.
PlayCIC22 Interview with Markie Hageman, Beef Advocate 8:15

Other interviews
U.S. Meat Export Federation President and CEO Dan Halstrom
PlayCIC22 Interview with Dan Halstrom, USMEF 4:09
Brian Earnest, lead economist for animal protein in CoBank’s Knowledge Exchange division
PlayCIC22 Interview with Brian Earnest, CoBank 4:04