TruCarbon Promises Streamlined Experience for Farmers; Novel Approach for Buyers to Incentivize Change at Scale
TruCarbon Launching With Microsoft as First Secured Buyer
Arden Hills, Minn., February 4, 2021 – Truterra, LLC, the sustainability business and subsidiary of Land O’Lakes, Inc., one of America’s largest farmer-owned cooperatives, today announced the launch of TruCarbon, a transformational new carbon program that will help farmers generate and sell carbon credits to private sector buyers. TruCarbon represents the first and only farmer-owned carbon program in the U.S. that is designed to provide both the best experience for farmers and a novel approach for carbon credit buyers to incentivize change at scale.
TruCarbon offers buyers carbon credits that are created using leading soil and conservation science, and precision data and verification methods. The program offers farmers a streamlined experience, making it easier for them to develop and sell carbon credits so that they can focus on crop production and caring for the land. Through the TruterraTM Insights Engine data platform, the new TruCarbon program provides farmers and their trusted ag retailer advisors a powerful soil health planning suite of tools to help them decide what is best for their business while optimizing their fields’ carbon credit potential. TruCarbon also maximizes the value and return for farmers with premium carbon credit value.
“TruCarbon is proof positive in our belief at Land O’Lakes that farmers and agriculture solve big problems – serving as the economic engine in rural communities, feeding a growing world, and now helping to address a changing climate,” said Beth Ford, CEO of Land O’Lakes, Inc. “TruCarbon is providing farmers new opportunities to be recognized and rewarded for their stewardship, creating new revenue opportunities for farm families as they adopt soil health practices and increasing the focus on carbon storage in crop fields. It’s through innovative approaches such as TruCarbon that our farmer cooperative system can help ensure that farmers’ businesses are profitable, our rural communities are resilient, and the land, air and water are healthy for future generations.”
TruCarbon is launching with Microsoft as its first secured buyer to purchase carbon in 2021, which will help meet the company’s ambitious commitment to be carbon negative by 2030. For this initial launch, participating farmers may receive $20 per ton of carbon with payments this summer for this first tranche of credits. Qualifying farmers may be compensated for carbon sequestration retroactively up to five years based on the soil health practices they adopted in prior growing seasons. For maximum farmer convenience, Truterra will handle soil testing and other activities designed to ensure maximum credit quality and value. Farmers can begin the information and enrollment process by visiting https://www.truterraag.com/CarbonSurvey.
“TruCarbon is like no other offering on the market because it is built with the farmer at the center, backed by the most cutting-edge technology platform on the market. That means that companies and others looking to buy trusted carbon credits can connect with farmers and support the adoption of more sustainable practices on farms across the country,” said Jason Weller, Vice President, Truterra. “We are excited to be able to bring this program to farmers through our trusted network of ag retailers, offering a competitive price and streamlined experience so that they can stay focused on farming and their stewardship.”
“The science is clear,” said Dr. Wayne Honeycutt, CEO of the Soil Health Institute, which is collaborating with Truterra on TruCarbon metrics and soil sampling protocols. “Storing more carbon in soils not only benefits a farmer’s bottom line, but also improves water quality and helps fight climate change. Farmers who adopt soil health practices build drought resilience, reduce erosion and minimize nutrient losses. All of us at the Soil Health Institute are excited to work with Truterra on this project because it will help achieve these on-farm and environmental benefits at scale.”
Current and future carbon efforts will leverage Truterra’s best-in-class sustainability platform, the Truterra™ Insights Engine, along with agronomic expertise and the
trusted advisor network of Land O’Lakes agriculture retailers to connect and support farmers as they adopt soil health practices and generate carbon credits.
Farmers and their ag retailers use the Truterra™ Insights Engine to measure and track their on-farm practices and model new practice changes such as cover crops and no-till based on environmental impact and profitability, so that farmers are equipped to take advantage of carbon markets and additional ecosystem services markets as they emerge.
For more information about TruCarbon and how to get involved, visit: https://www.truterraag.com/Carbon.
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About Truterra, LLC
Truterra is a leading stewardship solutions provider, advancing and connecting sustainability efforts throughout the food system with scale – from farmers to ag retailers to collaborators such as food companies. Truterra positions farmers for success by providing them tools and resources to establish a stewardship baseline and track progress on every field they farm. The Truterra™ network brings together the best in agricultural technology and on-farm business management to drive sustainability across the food system, feeding people, safeguarding the planet and supporting farmer livelihoods. Truterra was launched in 2016 by Land O’Lakes, Inc., a member-owned cooperative that spans the spectrum from agricultural production to consumer foods.
About Land O’Lakes, Inc.
Land O’Lakes, Inc., one of America’s premier agribusiness and food companies, is a member-owned cooperative with industry-leading operations that span the spectrum from agricultural production to consumer foods. With 2019 annual sales of $14 billion, Land O’Lakes is one of the nation’s largest cooperatives, ranking 232 on the Fortune 500. Building on a legacy of more than 99 years of operation, Land O’Lakes today operates some of the most respected brands in agribusiness and food production including Land O’Lakes Dairy Foods, Purina Animal Nutrition, WinField United and Truterra. The company does business in all 50 states and more than 60 countries. Land O’Lakes, Inc. corporate headquarters are located in Arden Hills, Minnesota.
Press contact:
Abigail Shilling
ajshilling@landolakes.com
651.242.1503