2021 Cattle Industry Convention and NCBA Trade Show

This is where you’ll find links to photos, audio, and other information from the 2021 Cattle Industry Convention and NCBA Trade Show, August 10-12 in Nashville, TN. This newsroom will be updated continuously during the convention and will remain as an archive for content after the event.

This virtual ag newsroom includes links to digital media content available free of charge for digital or print publication or broadcast.


2021 Cattle Industry Convention and NCBA Trade Show Photo Album

Press Releases

Cattle Producer Education Experience Draws Big Crowd
Thousands Gather in Tennessee for Annual Cattle Industry Convention
Colorado Ranch Honored with National Environmental Stewardship Award
National Cattlemen’s Foundation Recognizes CME Group Beef Industry Scholarship Recipients
CattleFax Forecasts Record Beef Demand; Prospects for Tighter Supplies
Cattle Industry Commits to Climate Neutrality by 2040
National Cattlemen’s Beef Association Announces 2021 Beef Quality Assurance Award Winners


Preview interview with NCBA’s Executive Director of Meetings & Events, Kristin Torres.
CIC2021 Interview with Kristin Torres, NCBA 5:17

Opening show interview with NCBA president Jerry Bohn, Kansas – Thousands Gather for Cattle Industry convention
CIC2021 Interview with Jerry Bohn, NCBA president 5:15

NCBA Vice President Todd Wilkinson, South Dakota
CIC2021 Interview with Todd Wilkinson, NCBA vice president 4:04

NCBA Executive Director of Government Affairs Allison Rivera comments on infrastructure bill
CIC2021 Interview with Allison Rivera, NCBA 2:29

Beatty Canyon Ranch in Kim, Colo., is the national winner of the 2020 Environmental Stewardship Award Program (ESAP).
CIC2021 Interview with Steve Wooten, Beatty Canyon Ranch 1:44
T. Wright Dickinson, Colorado, Environmental Stewardship Awards Committee Chair talks about the 30th anniversary of the ESAP and how it helps tell the cattle industry’s sustainability story.
CIC2021 Interview with T. Wright Dickinson, ESAP chair 4:46

CattleFax Forecasts Record Beef Demand
CattleFax CEO Randy Blach
CIC2021 Interview with Randy Blach, CattleFax 4:39
Kevin Good, vice president of industry relations and analysis
CIC2021 Interview with Kevin Good, CattleFax 3:57

Marty Smith, Florida rancher and immediate past NCBA president, discusses COVID year presidency, honoring of his mother Jo Ann Smith with Checkoff Visionary Award
CIC2021 Interview with Marty Smith, NCBA past president 6:20

NCBA Vice President of Government Affairs Ethan Lane talks about keeping the DC office open during COVID and the NCBA team of policy specialists
CIC2021 Interview with Ethan Lane, NCBA Government Affairs 12:04

NCBA CEO Colin Woodall discusses how NCBA stayed open to serve members in 2020 and the increased focus on sustainability
CIC2021 Interview with Colin Woodall, NCBA CEO 4:05

NCBA Policy Division Vice Chair Buck Wehrbein, Nebraska talks about taxes and regulatory issues
CIC2021 Interview with Buck Wehrbein, Nebraska 7:38

NCBA Executive Director of Producer Education and Sustainability Josh White talks about the Beef Quality Assurance program
CIC2021 Interview with Josh White, NCBA BQA 4:23

Cattlemen’s Beef Board CEO Greg Hanes on the 35th anniversary of the Beef Checkoff
CIC2021 Interview with Greg Hanes, CBB CEO 10:12

Sustainability announcement press conference
Ashley McDonald, NCBA Senior Director, Sustainability; Brantley Ivey, NCBA Task Force member from VA; James Vaughn, NCBA Task Force member from GA; Mike Williams, NCBA Task Force member from CA; Jason Sawyer, Ph.D., Associate professor and Research scientist
CIC2021 Sustainability goals press conference 26:30

Animal Health Policy Team
Allison Rivera, Executive Director of Government Affairs; Dr. Kathy Simmons, Chief Veterinarian; Chase DeCoite, Director of Animal Health and Food Safety Policy
CIC2021 Panel on Animal Health policy issues 25:30
Chase DeCoite discusses traceability issues
CIC2021 Interview with Chase DeCoite, NCBA 6:04

Cattle Business Policy Team
Danielle Beck, Director of Government Affairs; Kent Bacus, Senior Director of International Trade and Market Access; Tanner Beymer, Government Affairs and Market Regulatory Policy
CIC2021 Panel on cattle business policy issues 25:54
Tanner Beymer gives an update on beef cattle market policy
CIC2021 Interview with Tanner Beymer, NCBA 8:06

Climate Issues Policy Team
Kaitlynn Glover, Public Lands Council; Scott Yager, Chief Environmental Counsel; Mary Thomas-Hart, Environmental Counsel
CIC2021 Panel on cattle climate policy issues 28:55
Scott Yager discusses WOTUS, climate policy, and other environmental issues
CIC2021 Interview with Scott Yager, NCBA 8:05