2020 Cattle Industry Convention

This is where you’ll find links to photos, audio, and other information from the 2020 Cattle Industry Convention and NCBA Trade Show, in San Antonio, TX, February 5-7. This newsroom will be updated continuously during the convention and will remain as an archive for content after the event.

This virtual ag newsroom includes links to digital media content available free of charge for digital or print publication or broadcast.


2020 Cattle Industry Convention and NCBA Trade Show Photo Album


Preview interview with Marvin Kokes, Senior Vice President, Corporate Relations and Events, NCBA:
CIC2020 Interview with Marvin Kokes, NCBA 14:34

Welcome interview with NCBA president Jennifer Houston – thousands gather for convention
CIC2020 Interview with Jennifer Houston, NCBA president 8:08

Fireside Chat with U.S. Secretary of Agriculture Sonny Perdue and NCBA President Jennifer Houston
CIC2020 Secy Perdue and NCBA President Chat 12:30

Secretary Perdue meets with reporters – topics include China and coronavirus, fire at KS packing plant, reaction to SOTU, European market potential for beef, USMCA, and more.
CIC2020 Secy Perdue press conference 20:44

NCBA President-Elect Marty Smith, Wacahoota, Fla.
CIC2020 Interview with Marty Smith, NCBA President-Elect 8:40

Former NCBA President, and mother of the new president, Jo Ann Smith, Wacahoota, Fla.
CIC2020 Interview with Jo Ann Smith, Former NCBA President 3:02

NCBA environmental counsel Scott Yager discusses 2019 victories and 2020 priorities
CIC2020 Interview with Scott Yager, NCBA Environmental Counsel 8:40

NCBA Associate Director of Legislative Affairs and Market Regulatory Policy Darryl Blakey
CIC2020 Interview with Darryl Blakey, NCBA Legislative Affairs 5:57

U.S. Meat Export Federation Chair Cevin Jones of Eden, Idaho
CIC2020 Interview with USMEF Chair Cevin Jones, Idaho 2:35

NCBA Executive Director of Government Affairs Danielle Beck discusses fake meat policy
CIC2020 Interview with Danielle Beck, NCBA Government Affairs 5:35

NCBA Executive Director of Government Affairs Allison Rivera discusses transportation issues and 2018 Farm Bill
CIC2020 Interview with Allison Rivera, NCBA Government Affairs 4:50

NCBA Announces 2020 Beef Quality Assurance Award Winners
Five Locations Chosen for 2020 Stockmanship & Stewardship Program
NCBA Director of Beef Quality Assurance (BQA) Chase DeCoite on program growth and updated on-line modules
CIC2020 Interview with Chase DeCoite, Beef Quality Assurance 8:09

CattleFax Vice President of Industry Relations and Analysis Kevin Good
CIC2020 Interview with Kevin Good, CattleFax 2:45

CIC2020 CattleFax Outlook 1:35:00

NCBA Executive Director, Human Nutrition Research, Shalene McNeill
CIC2020 Interview with Shalene McNeill, NCBA 3:48

NCBA senior executive director, Brand Marketing and Communications, Season Solorio – New Beef. It’s What’s for Dinner ads
CIC2020 Interview with Season Solorio, NCBA Brand Marketing and Communications 3:48

NCBA Director of International Trade and Market Access Kent Bacus
CIC2020 Interview with Kent Bacus, NCBA 11:00

NCBA Director of Natural Resources and Public Lands Council Executive Director Kaitlynn Glover
CIC2020 Interview with Kaitlynn Glover, NCBA 8:06

US CattleTrace Program Manager Cassie Kniebel
CIC2020 Interview with Cassie Kniebal, US CattleTrace 7:33

NCBA 2019 Advocate of the Year Brandi Buzzard Frobose
Tells her story of beef advocacy that led to interviews this past year on national television networks including CBS, FOX, and MSNBC.
CIC2020 Beef Advocate Brandi Buzzard Frobose 4:10

Cattlemen’s Beef Board (CBB)
CBB Outgoing Chairman Chuck Coffey, Springer, OK
CIC2020 Interview with Chuck Coffey, CBB Chairman 9:37

Cattlemen’s Beef Board CEO Greg Hanes
CIC2020 Interview with Greg Hanes, CBB CEO 10:46

Cattlemen’s Beef Board past chair Joan Ruskamp, Nebraska
CIC2020 Interview with past CBB chair Joan Ruskamp 10:43

National Environmental Stewardship Awards

Blackbeard’s Ranch in Myakka, FL (Region 2) named winner of the 2019 Environmental Stewardship Award Program
CIC2020 ESAP Award winner Interview with Jim Strickland, Blackbeard Ranch, FL 4:32

Region 1 winner Overhome Farm in Crozier, VA
CIC2020 Interview with Region 1 ESAP Winner Overhome Farm, Virginia 5:04

Region 3 winner – Didrikson Farms of Badger, Minn
CIC2020 Interview with Region 3 ESAP Winner Didrikson Farms, MN 2:20

Region 4 ESAP Winner Killam Duval County Ranch in South Texas
CIC2020 Interview with Region 4 ESAP Winner Killam Duval County Ranch, TX 3:49

Region 5 ESAP Winner – Cundall Ranch in Glendo, WY
CIC2020 Interview with Region 5 ESAP Winner Cundall Ranch, WY 3:05

Region 6 ESAP Winner Ute Cattle Company, in Bueyeros, NM
CIC2020 Interview with Region 6 ESAP Winner Ute Cattle Company, NM 5:19

NCBA Board Meeting

EPA Administrator Andrew Wheeler addressed the Board of Directors meeting for NCBA
CIC2020 Remarks from Andrew Wheeler, EPA 20:06

CIC2020 Press with Andrew Wheeler, EPA 5:42

NCBA CEO Report from Colin Woodall
CIC2020 NCBA annual report - Colin Woodall, CEO 10:50

CIC2020 Interview with NCBA CEO Colin Woodall 6:13

Sponsors and Trade Show Exhibitors

CIC2020 Interview with Dr. Mark Lyons, Alltech 10:53

CIC2020 Interview with Paul Dykstra, Certified Angus Beef 10:32

CIC2020 Interview with Seth Doman, New Holland 11:31

CIC2020 Interview with Trent Johnson, Greeley Hat Works 19:19

CIC2020 Interview with Kent Anderson, Zoetis 8:48

CIC2020 Interview with Scott King, Boehringer Ingelheim 3:56

CIC2020 Interview with Damon Palmer, Corteva 2:00

CIC2020 Interview with Betty Doke, Protect the Harvest 2:13

CIC2020 Interview with Daniella Galindo, FPL Foods 2:14

CIC2020 Interview with Doug Stouffer, Bayer 2:04

CIC2020 Interview with Mark Campbell, Bayer 3:12

CIC2020 Interview with Pat Shields, Capital Farm Credit, Texas 2:34

CIC2020 Interview with Marshall Hansen, Farm Credit Services of America 3:58