The latest I Am USFRA features the poultry and eggs. The industry as been the target of animal rights advocates and others who have tried to damage the image of their products in the eyes of consumers. That’s why the U.S. Poultry and Egg Association (USPOULTRY) was one of the founding organizations for the U.S. Farmers and Ranchers Alliance (USFRA), to join with others in agriculture in a dialogue about food production.
To learn more, we hear from Monty Henderson, former chairman of U.S. Poultry who now represents the industry on the board of USFRA. “With all the noise out there today, USFRA is carrying that message to consumers for us.”
Listen to my interview with Monty here: Interview with Monty Henderson, USFRA board member for poultry