Coke is getting into the milk business through a new company and product called fairlife – filtered for more protein and calcium and less sugar. fairlife is being launched by a group of family-owned dairy farms, and The Coca-Cola Company’s Minute Maid Division is distributing that milk. During a press conference, Mike and Sue McCloskey, co-founders of fairlife, and CEO Steve Jones talked about the product and their launch plans and new ad campaign.
