Wells Fargo recently named Rob Yraceburu as head of its National Food & Agribusiness Division to lead the group’s expansion to untapped markets in the Midwest and East. A fourth-generation family farmer who holds both a bachelor’s in agricultural business and a master’s in agricultural economics from California State University Fresno, he has worked in finance for his entire 28-year career.
In this interview, Yraceburu (RACE-burrow) talks about his background, the importance of agriculture to Wells Fargo and what they will be offering for farmers in areas east of the Rockies in the coming months.
Wells Fargo's Rob Yraceburu interview