WASHINGTON D.C., July 23, 2008 — To address consumer concerns about the care provided to farm animals in the production of meat, milk and eggs, the American Farm Bureau Federation has launched the Conversations on Animal Care initiative.
Conversations on Animal Care is a comprehensive effort that supports farmers and ranchers who are eager to engage consumers in a positive dialogue about animal care. The initiative also helps livestock producers share positive and personal insights on the care they provide farm animals.
The initiative puts the faces of farmers and ranchers on our nation’s livestock care issues as they demonstrate that the animals they care for produce safe, healthy food for Americans, according to AFBF Public Relations Director Don Lipton.