FAQ’s
Frequently Asked Questions
Here’s some questions we get asked often:
What is a Talking News Release?
A news release that targets radio reporters and web editors. Basically, we take a standard news release, edit for broadcast style, record interviews with your representatives, edit the interview into sound bites, host the audio files on our server, insert hyperlinks to them into the release and then email it to reporters in the area you choose. Besides our standard farm broadcaster list, we have a database that includes reporters at all radio stations across the U. S. and Canada which can be included in the distribution for an extra fee.
What’s the difference between AgNewsWire and NAFB’s News Service?
The differences are significant and include: we individually email news releases to the inbox of the journalists on our list; we email to NAFB members as well as other broadcasters who aren’t members; we also email to a comprehensive list of publication and online editors which our clients have helped us develop; we post all releases to AgNewsWire.com, a highly search engine-optimized website where they are archived for future retrieval and publicly available; we distribute more than just text and audio (images, video, etc.).
Why should I use Talking News Releases?
To get more mileage out of your message! Radio reporters have daily deadlines and need lots of stories and ideas. They like using audio. That’s what Talking News Releases is all about. Our service is the newest and best ways to target them. Additionally, you can use the audio we record for other purposes that include on your website and in other multimedia projects.
How do you track Talking News Releases?
There’s no reliable way to measure on-air coverage on large numbers of radio stations. No service can do this for you. However, we can track how many times the sound bites included with your release are downloaded. The best thing to do is check with our repeat clients. They get great anecdotal feedback and we pass any we receive along to you too.
As one reporter put it, “I couldn’t do this story if I didn’t know about it.” Well said
