New research from the Center for Food Integrity (CFI) shows that improved transparency increases consumer trust in food.
CFI CEO Charlie Arnot says they surveyed 2,000 people to discover which attributes are most important to consumers when it comes to trust-building transparency – policies, practices, performance or verification – and found that practices are most important.
The Center for Food Integrity intends to take the research they have done and use it to help the food and agriculture take action.
Learn more in this interview with Arnot: Interview with Charlie Arnot, Center for Food Integrity