ZimmComm Introduces AgNewsWire
(Holts Summit, MO November 7, 2005) ZimmComm, Marketing & Communications is introducing an innovative news distribution service for agriculture that includes not only print, broadcast and internet media, but also direct-to-farmer distribution.
“AgNewsWire” is the evolution of our Talking News Release service introduced last year, based on feedback from our clients who have included some of the largest companies and agencies in the industry,” said ZimmComm president Chuck Zimmerman.
The most innovative portion of AgNewsWire involves an agreement with QuickFarm of Charleston, SC, to include releases as part of the content the company provides to the websites of 425 farmer cooperatives with over 2,000 locations.
“This approach of getting news releases directly to the target audience has never been done before in agriculture, but we expect this to grow as farmers, like all consumers, take advantage of the new sources of information available to them,” said Zimmerman.
QuickFarm Vice President of Sales & Operations Matt Walsh says they approached ZimmComm with the idea of providing new content for their websites. “We have a lot of traffic out there on the internet. We see close to 2 million page views a month. Those page views are made up by roughly 100,000 unique visitors every month and we want to make sure those people are getting the best possible content that we can find. So, going to ZimmComm was a no-brainer for us because of their established multimedia release service. That service provides excellent content for our website customers and in turn for their customers, the American farmer.”
All releases are also posted on the AgNewsWire.com website, where ag journalists can subscribe to them by RSS feed, or view them at any time. All releases are archived for future retrieval by date and keyword. This is in addition to the regular service of emailing the releases to ZimmComm’s list of more than 800 ag journalists. The list includes ag editors, farm broadcasters and international ag journalists.
The basic rate includes distribution to all points for a single print release. Additional services include image files, power point, audio and video, as well as distribution to national radio stations and search engine inclusion. State and regional breakouts are available as well.
“Our goal is to be a ‘one-stop shop’ for distribution of news releases for agribusiness,” Zimmerman said.
For further information, contact Chuck Zimmerman at 573-896-8534 (office) or 573-230-3024 (mobile).
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